SWOT Analysis of Performance Analysis of Primark

SWOT Analysis of Performance Analysis of PrimarkPowerPoint founding and Written AssessmentExecutive SummaryThis composition provides information to voltage investors using dimension abbreviation to examine net advocate, liquidity, efficiency, the gearing of Primark Ltd for 2015. The report entrust stand much(prenominal) attention to earning former, liquidity, credit management, debt management, pedigree management, and ceiling social organisation of Primark by comparing it with three former(a) competitors Next Plc, TJX UK and phratry of Fraser. The report highlight on major strength, weakness, opportunities and threats of Primark at bottom the Fashion retail ancestry to aid potential to make a give way-informed decision to invest in Primark. The report analyses the fiscal situation of Primark with its competitors and provides a recommendation for improvement. Primark recorded a significant ontogenesis of 7.57% of Return on Capital Employed (ROCE). 2015 apothegm an addition of 3.76% in disturbance.Business and Financial SituationPrimark is a subordinate of the Association of British Food (ABF) Group. The comp each was in in corporeald in 1969 in Ireland trading with the name Pennys. Primark is headquartered in Dublin. Primark has grown over the days to carve a niche for itself to be a major high roadway array retailer with an appearance of over 238 branches in UK, Ireland and Europe.Primark offers inventive, trendy garment at economic value-for-money outlays. Like several fashion retail companies, Primark does not invent its products itself. The soused works with suppliers to produce to its requirement. The firm relies on out develop cost, economies of graduated t commensurate and efficient distribution strategies to sustain its competitive trade position.Turnover of Primark amidst the financial socio-economic classs 2015 and 2014 make upd from 2,786,250,000 to 2,890,892,000 which indicates an emergence of 3.76% of the 2014 disturbance. Primark recorded an 80.47% Return on Capital Employed (ROCE) for 2015 which is 7.57% cast up of 2014 ROCE.Profit might of Primark for the year under revue did not key out much improvement. Primark gained a feeble 0.74% and 0.40% for gross profit adjustment and operating profit coast individu completelyy. The net profit margin, on the other hand, sawing machine a partly 0.35% in net margin. Over wholly, positivity grew under 1% for the year under review. in that respect could be more factors causing this partly less than 1% increase in profitability. Competition, increase in operating expenses, the general economy, etc.The Liquidity proportionalitys analyse Primarks ability to meet its short obligations as and when they fall due. In general, the ratio assesses how diffused it is for Primark to convert its assets into cash. The accept open retch of ongoing ratio is between 0.5 and 2.0. legitimate ratio and firm ratio saw a partly increase of 0.09 and 0 .02 respectively which indicates Primark is operating outback(a) the acceptable range of current ratio. In reality, the current and acid test ratios do not indicate Primark is waste for investors, but Primark operates in an sedulousness where cash is the standardPrimarks activity ratios specify how it has been effective in utilising its assets to generate income, how long it maneuvers to collect cash from its gross sales and also make payment for its purchases. Primarks inventory perturbation dates saw a drop of 1 banal perturbation clock in 2015 which translated into an increase in the number of inventory turnover stay by 8 geezerhood. This means Primark now require 8 more long time to deal off its inventory. Primark has a favourable creditors collection period which allows them ample time to sell off inventory then make payment to suppliers. A 0.10 drop in accounts collectible turnover translates into 12 long time step-down in creditors collection periods in 2015 w hich is still favourable to Primark. This indicates Primark mostly bargain for its inventory on credit. Receivables turnover has reduced from 127 clock in 2014 to 50.41 times in 2015. This drop-off in receivables turnover translates into an increase of 4 days from 2.87 days in 2014 to 7.24 days in 2015.The increases of 0.05 in asset turnover in 2015 translated into an increase of 3.76% in sales in 2015.Primark is not a highly ge ard company, this show that the operation of the company is payd through candor. There is a slight decline on the dependence on outside sources of funding from 8.80% to 8%. This is good saucys for Primark. This indicates that for every 1 of smashing employed 8% is debt and the rest of expectant employed financed through equity.The debt to equity ratio of Primark is very high debt-to-equity ratio. There is a slight reduction in the debt-to-equity ratio from 4.621 in 2014 to 3.831 in 2015. The debt-to-equity ratio indicates that the proportion of Prima rks assets financed by creditors ar 4.62 and 3.83 times more in 2015 and 2014 respectively than the proportion of assets financed through Primarks equity. The ratio also indicates that, for every 4.62 total liabilities in 2015 and every 3.83 of total liabilities in 2014, equity can pay 1 of it. The acceptable debt-to-equity ratio for most companies is 1.5 2. Primarks high debt-to-equity ratio is as a result of purchasing most of its inventory on credit. The high debt-to-equity ratio does not necessarily mean Primark is endangermenty for investors. Primark is able to generate abounding cash because it sells for cash and has also got a favourable creditors collection period of 203 days.Evaluation of Primark with Peers ProfitabilityPrimark and Next Plc managed less than 1% increase in gross margin for the year 2015. Next saw a lowly(a) over one 1% increase in gross margin whilst category of Fraser recorded a decrease of 0.25% in gross margin for 2015. The gross margin of the fou r firms shows stability in gross margin. operate margin saw an increase between 0.4% and 1.33% for Primark, Next Plc and TJX UK with except contribute of Fraser achieving -1.36% in operating margin. post of Fraser with its 58.72% gross margin could manage moreover 2.64% as operating margin. This is very bad. The picture shows House of Fraser is practising the premium set strategy where commercial enterpri jar againsts set cost higher(prenominal) than their competitors as result records low sales. The operating profit margin of Next Plc is almost twice as much of Primarks operating margin. Primark also recorded operating margin little below twice the operating margin of TJX UK whilst TJX UK recorded operating margin little over twice that of House of Fraser. Primark on profitability is doing comfortably looking at the intense controversy within the garb retail industry.LiquidityLiquidity for Primark, Next Plc and TJX UK saw a slight increase in House of Fraser recording a d ecrease in current ratio. The slight increase in currency ratio means Primark gain 10p, Next Plc earned 6p, and TJX UK earned 28p more of current assets to pay short-term obligations. House of Fraser on the other hand lost 5p of current assets to pay short-term liabilities. The quick ratio is an index number that Primark, TJX UK and House of Fraser have inventory as the larger portion of current assets. Lenders and creditors are very much interested in this ratio as it helps them determine whether Primark, Next Plc, TJX UK and House of Fraser would be able to meet its future obligations. Primark has the least current and quick ratios of 0.37 and 0.05 respectively to 1 of current liabilities.Efficiency The efficiency with which Primark, Next Plc and House of Fraser use to turn its inventory into sale has reduced. Primark, Next Plc and House of Fraser all had a reduction in their stock turnover times for 2015 with unless TJX UK having a slight increase in their stock turnover tim es which reduced their stock turnover periods by 1.02 days. The decrease in stock turnover for Primark, Next Plc and House of Fraser is insignificant at stock turnover ratio but that is not the same at the stock turnover periods level. The decrease in stock turnover led to an increase of 8 days in stock turnover periods for Primark and Next Plc with House of Fraser having 3.8 days increase in stock turnover periods. All other things worldness equal, a higher stock turnover and lower stock turnover periods are better.The receivables turnover and receivables turnover periods indicates House of Fraser performed a little better than Primark, Next Plc and TJX UK. The ratios indicate Primark and Next Plc have relaxed credit policies for which debtor are taking profit of it or they are having problems collecting from customers. All else equal, higher receivables turnover with lower receivables turnover period is better.The 203 days accounts payable days of Primark shows Primark injects more than 6 months to pay creditors, House of Fraser pursues more than 2 years to pay its creditors with its 733.67 accounts payable days. The account payable days of Primark and House of Fraser is an indication that they are paying creditors slowly which is good for Primark and House of Fraser on the other hand, its an indication of worsening financial conditions. Creditors would be comfortable with 28.97 days and 36.37 days account payable days of Next Plc and TJX UK respectively.Analysis of the current pipeline environment affecting UK clothing Retail IndustryThe environments that affect the UK clothing industry can be categorised into Macro and microenvironment. The macro environments in somatic of factors that affect all organisations across industries. These factors would be analysed using the Porters Five Forces Analysis. agree to Grant 2005, the varying degrees of the factors within the business environment (industry) would determine the pressure, competition level and t he profit it will make. The five sources analysed by Michael Porter are competition from new entrants, Competition from established rivals, competition from substitutes, bargaining power of buyers and bargaining power of suppliers.Markets that are profitable keep on suck uping new entrants and the clothing retail market is no exception. With a minimum capital requirement of the clothing retail market, its easy for new companies to enter and as a result of the eventual profits across the industry decrease. The only way that Primark and other big firms can secure their market is to take advantage of their economies of scale. Establish more outlets to enable them to sell at a cheaper price to induce sales. By this, new entrants would not be able to compete.Customers have got over thousand and one substitutes to choose from within the clothing retail market. There are many well-established competitors and well- bloted substitutes within the clothing retail market for customers to make a choice but the ultimate end of the customer is to pay less for better superior. Primark should offer the crush quality at an affordable price that customers would be able to pay.The clothing industry is fragmented with the intense rivalry between retail companies. Next Plc, JTX UK and House of Fraser are all rivals to Primark but Primark has got some loyal customers who are fulfil with Primarks brand. Primark should harbor its brand as customers are interested in the brand they associated themselves with. Any negative reputation will affect Primarks image which competitors would take advantage of.The saturation of the clothing retail market has led to a highly competitive environment where customers have many brands to choose from. Buyers power is high as they have lots of alternatives to choose from. For Primark to defuse this power, it must(prenominal) offer lower prices, varieties of unique designs, high quality, quality customer helping and solid brand image that custo mers would not be able to reject.With the let of attracting every potential buyer, suppliers of Primark would have lower supplier power the firm tries to satisfy the needfully of its customers with variety. Primark source its products from cheap economies and suppliers have to supply base on agreed standards and designs.SWOT Analysis of PrimarkThe SWOT Analysis provides strategical analysis of Primarks business operations which would provide a competitive advantage over its competitors. This analysis shows the strength, weakness, opportunities and threats of Primark within the clothing retail market.StrengthsThe business vex of Primark is based on high sales volumes and lower retail margins with token(prenominal) advertising which enable it to offer low prices to customers.Primark takes advantage of bulk purchase which help it to enjoy economies of scale to enables it to keep cost down.Primark has an extensive range of products including childrenswear, menswear, lingerie, acc essories and footwear.Primark has got strong presence across UK and Europe with over 280 stores and also cognize in Ireland as Penneys.Primark employs about 50000 people around the world helplessnessPrimark has outsourced its manufacturing line and this may lead to inconsistencies in quality.The slow economic growth of UK and EU has held the group profit back.The online retail channel is the fasters retail market in the UK and Primark has no presence for the online market.OpportunitiesClothing is an essential product for everyone curiously the youth population and that there is a constant demand for clothing.Primark should fit its presence to the USA, Africa, Middle East, China and India.One of the fastest growing segments of Primark is sportswear.Threats Primark has got no presence in emerging markets like Africa and its sales are myrmecophilous on the health of the UK and EU economy so any fog to the economy would be a disaster.There is an intense competition between online r etailers and physical retailers and Primark is no exception.Businesses like Primark with operations in Europe are griped with fear as the government access to Brexit saga would affect their operations in EU market.Share Valuation of PrimarkPrimarks shares could be currently valued at 6.98 per share. Looking at the performance of Primark with its peers the stock price of Primark could be change at a premium. I would recommend a 10 price per share for Primarks stock in the IPO.Conclusion Primark rub shoulders with the big brands within the industry in terms of sales and have the potential for IPO. The in merged face of Primark must be strengthening so that directors and officers would not take advantage of weak corporate government structure. With the worsening performance of the British pounds against the Euro and the US dollar, a critical assessment of the UK governments Brexit policies and the impact that Brexit would have on the UK economy and its relationship with the rest o f Europe must be done. For now, I would recommend suspension of Primarks IPO, to enable it to conduct a critical analysis of the Brexit Policies of the UK government and the impact it would have on businesses.Forecast With the financial year 2014 to 2015, Primarks turnover increased by 3.76% we still presume that Primark would be able to achieve 3.5% increase in sales revenue. The weakening value of the British pounds as a result of Brexit will hit Primark because it sources its product in the US dollar. This would increase the cost of sales, operating cost and interest payable of Primark. The 3.5% expected increase in sales revenue and 3% increase in the cost of sale would result in an increase of 5.52% in gross profit. In all, it is estimated that Primark would be able to achieve about 2.53% increase in Profit after Tax for the year 2016.Factors That May meet Primarks Share ValuationInvestors must carefully label the information they ascertain about an organisation to help deve lop current and future hope value. The value of Primark would be determined by both internal factors, which are under the master of the management of Primark. Key factor that would influence the value of Primark areProfitability The ability of Primark to generate a profit would attract investors to invest their resources into the company. Investors want to see appreciable returns on their investments and Primark has the prospect and ability to generate profit to multiply shareholders wealth.GrowthFor all other things being equal, companies with a strong demonstration of growth trends attracts potential investors and commands higher multiples. As Primark expand its presence in Europe, US, India and other emerging markets, it will draw an opportunity for higher sales and profitability for which investors would be attracted to.RiskInvestor wants to protect their investment by avoiding high-risk companies for less risk once. Investors would use any of the following to evaluate Primar k as a high risk or less Risk Company.Market analysis the clothing retail market is open and there are no barriers to entry, Primark should put enough strategies in place so that the activities of new entrants would not affect it.Management Primark needs people with vast knowledge and experience on its management to mechanism its policies and strategies and set effective succession plan.Internal control investors would want to see the review and audited account Primarks financial statements.Financial situation investor would want to see Primark with the strong balance sheet to prove its financial position, capital structure this will help them determine if Primark would be able to meet its financial obligations.Corporate Governance RecommendationIts a legal requirement of all companies seeking to get listed on the LSE to have a suitable corporate governance system impaled. Corporate governance is special machinery for regulating risk in organisations activities by preventing co rporate disasters, scandals, and consequential losses and damages to investors, order and staff. To this end, Primark must have a suitable corporate governance insurance policy in placed. We would recommend Primark to adopt the corporate governance structure below. one-year General Meeting That is the highest decision-making body where directors would render accounts of their stewardship to shareholders and shareholders would have the opportunity to evaluate the report of directors to give them the opportunity to continue their stewardship or vote them out. bestride of Directors Primark should have a board where each member has the appropriate set of experience, independence, skills and knowledge to manage Primark.Audit Committee there must be audit committee who will report to the board. Members of the audit committee should contain of only members of Primarks board whose responsibility would be to identify matters that needs action at law is taken or improvements and make r ecommendations with the processes to be taken. The audit committee has the transaction to review internal controls, the integrity of financial statements and internal audit.Management circuit board Primark should have a strong and well-experienced management board that would be obligated for the implementation of policy direction and strategies set by the board and the day-to-day running of the business.Internal Audit there should be an internal audit unit that would provide an independent assurance that Primarks risk management, internal control system and governance are operating effectively.External Auditor as part of the requirements to list on the London stock Exchange, Primark needs to give an independent external auditor who will provide an independent effect whether management has fairly presented the information provided in Primarks financial statements.Annual subject area management of Primark should provide an annual report and get it approved by shareholders a t the annual general meeting.Benefits of Corporate GovernanceGood corporate governance ensures corporate success and economic growth.Strong corporate governance maintains investors confidence, as a result of which, company can raise capital efficiently and effectively.It lowers the cost of capital.There is a positive impact on the share price.It provides proper inducement to the owners as well as managers to achive objectives that are in interests of the shareholders and the organisation.Good corporate governance also minimises wasteges, corruption, risk and mismanagement.It hepls in brand formation and development.It ensures organisation is managed in a manner that fits the best interest of all.ReferenceAtrill, P., McLaney, E. 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