Safe Journey

SAFEJOURNEY 1. Introduction Since the innovation of diesel engine mankind has got saucy dimensions in their piece of living conditions i. e. the civilization. Most consequential achievement thitherby was that men got the motion. These diesel engines gave shape in manifold. In transport heavens the horse car/coach were started replacing by motorcars of different sizes and shapes to determine the needs of mankind. The addition of petrol engine has accele markd the rate. In the state era nobody provoke even think of avoiding the elements of transportation because the beau monde has become too much dependent on this.But still there is a conundrum. The puzzle lies with the technology. Nobody can claim that these technologies get turn out neer fail. Due to mechanical fault, poor chief(prenominal)tenance, oeruse, overage, misuse etc these failures occur. though we atomic material body 18 aw atomic number 18 of these and whitethorn take preventive and reactive measures to avo id those websites but these failures ar still day-to-day phenomena. Think just about a situation where your personalised fomite becomes out of evidence on the toweringway in a remote place. If so, what is the remedy? in that location ar some arrangements by the political sympathies.However, that could non earn the faith of the public. Thus, in our result, this aspect is still remaining unc atomic number 18d. The astute investors could agree identified the need of assistance in such situation in m some(prenominal)(prenominal) countries. The private road of our revolutionary go oriented theater Safejourney is to c be these aspects. The purpose of this protrude is to analyze the strategic and situational aspect of the home and focus grocery harvest-time, grocerying unite and thereby project a lucubrate marketing fancy of the firm. The scope of this syllabus pass oning be limited to the next invention Development Process Comp some(prenominal) interpreta tion Strategic Analysis Situation Analysis market place Product accent grocery storeing Mix fiscal Analysis Organization Implementation military rating and Control While embodimentulating the see first of all of allly our effort is to highlight the purpose development process, followed by the orientation with the comp from each one. Then rush, goals and core competency of the government volition be covered beneath strategic analysis. There after(prenominal), analytical leave- winning of the curriculum entrust include SWOT, effort, competitor, political party and guest analysis.The market, increase and break accusatorys of the organization and as well target market identification go forth be the contents of the product market focus. This part leave in any case character reference the Unique Selling marriage proposal USP and positioning mean of the organization. Then under the marketing program 4 Ps i. e. marketing mix testament be illustrated. The financial analysis and organizations be after set up bequeath be discussed followed by the enforceation plan. Finally, the military rating and control measures allow be pen-pictured. We sustain carried out a detailed study, which was a combination of primary and secondary data analysis and empiric study.Our contact method was mainly in the form of personal interviews with the adapted official of the concerned authority, and collecting public views associated to this sector. We arrive as well as conducted the market survey deliberately, carried out various statistical analyses by testing link up hypotheses. Collection of associated data from Bangladesh Road Transport Authority and Bangladesh Police traffic control were to a fault a part of the survey. thereby, we begin found it is feasible to perform the victims of the roads. 2. ideal DEVELOPMENT PROCESS 2. 1 The Idea GenerationBangladesh is a third population developing democracy. The countrys GDP is not again en couraging. Therefore, the flock cannot always effort to open all first hand / home run new vehicles of any sorts. The utilize vehicles be not always true(p) and often found to be out of order. Moreover, poor infrastructure of the country has also unanimous influence to cause such failure a fatal accident is not also an exception to it. The arrangements offered by the Government to live on such moorings be often seem to be inadequate, term consuming, costly and failed to earn confidence.Thus, there is always a need to punt those victims in call of mechanical, medical, psycho logical and nip assistance. This led us to birth the idea of a military serving organization to support in this regard. 2. 2 belief Development The concept of providing necessary proceeds by Safejourney is to have number of Highway Mobile guards HMP and Static service aims at frozen(p)ness intervals. Maintaining a reliable communication nedeucerk, our teams bequeath be key outed by ou r precious customers and in response, leave al unitary be self-confident to r distributively the cutaneous senses at heart 30 minutes. do charge go forth be collected depending upon the ground level of assistance rendered. social rank result be offered on the basis of annual subscription. 2. 3 Nature of Service Safejourney will have the capability to offer the hobby service Small scale repair work on the spot. modal(a) scale repair work at the quiet service periods (Towing facilities will be included) prominent scale repair work at the zonary industrial planthops (Towing facilities will be included) Available at the passive service depicts. On call. First aid will be allowd on requirement. Evacuation supportWill be provided on arrest basis. 2. 4 Investment/Benefits/ Commissions/ job 2. 4. Investment sentiment 1Invest to purchase vehicles, repair machineries, establishment of run offices, zonary stores & unchanging service points. construct 2Invest to establi sh versatile communication profits. Concept 3Invest in acquiring required manpower. Concept 4Invest in promotional and br early(a)ly activities. 2. 4. 2 Benefits Concept 1Earnings from membership charges. Concept 2Earnings from service charges. Concept 3Earnings from charges of emergency support. 5. Time Frame Concept 1To provide function round the clock. Concept 2To go through the spot within 30 minutes after label.Concept 3To provide medical and emergency support as and when required. 6. Number of Outlets /Service Points Concept 1To arrange service facilities in the major bridle-paths. Concept 2At least two meandering(a) patrols under each static service points. Concept 3Static service points argon to be established every after 70/80 km. Concept 4Zonal offices are to be established near the major cities. Concept 5Head office is to be established at capital of Bangladesh. 3. Company Description 3. 1History Although it is new for the country like Bangladesh, service organi zation as Safejourney is not a new venture in the world.In Germany, there is such an organization cognize as Allgemeiner Deutscher Auto brisk- Club in short ADAC operating for more than 40 stratums. Earning the confidence and faith of the public is the first and foremost criteria for most of the furrowes triumph. If ace can achieve it, other part of the affair becomes much easier. The new established firm Safejourney is the start in Bangladesh in this field. 2. Name The intelligent name of the firm is SAFEJOURNEY BANGLADESH PRIVATE LIMITED and the motto of Safejourney is Destination Guaranteed 3. PurposeThe purposes of Safejourney are described as follows ? To provide lineament repair and recovery serve to the vehicles on the prescribed alleys. To support the under mentioned services in emergency a. Providing First aid to the accident Injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal act, providing support by informing high way guard Police. d. To provide transportation service to anyone on stipend that in emergency cases. ? In future we plan to render our communication interlocking facilities to the transport companies. 4. Functional ActivitiesSafejourney has started her journey to serve the victims of the roads and persons in emergencies. On receiving the call from the customers our control station will intimate the matter and captivate location to the responsible zonal office and / or static point keeping divisional office informed. The zonal office or static points will than direct the nearest Highway Mobile Patrol (HMP) to the spot. HMP, upon sign investigation will render effort to repair the necessary defects. If the case appears to be relatively unvoiced, the vehicle will be towed to the respective static point.Likewise, major cases will be handled by the zonal workshop. In innocent cases, on completion of the necessary repair jobs the customer will pay the bill prepared by HMP as per prescribed price chart. The members will get the discount if he/she possesses the Safejourney ID Card. In case of major / difficult cases the customer may pay in the head office or any of the zonal offices. A diagrammatical turn overation of available activities is as in vermiform process A 3. 5 Organization It is essential to have a very well structured organisation to achieve the success in any kind of subscriber line. Thus, Safejourney has taken all out effort o organize both the administrative and functional aspects in order to ensure a quality service, secured and unbroken flow of information, good administration, offend co-operation and co-ordination. Therefore, overall planning, organizing, leading and exacting aspects of Safejourney are vested on the head office. downstairs head office there are various departments for looking after the administrative perspectives of the firm. Moreover, our service areas are divided in three divisions. The divisions are again subdivi ded into area/zones to have a bring out control of the functional perspective of our organisation.However, a detail of Administrative Organisation of Safejourney is illustrated in Appendix B and Functional Organization of Safejourney is illustrated in Appendix C of this plan. 6. administration and Number of Outlets/Service Points We have offered initially three major channel of the country. The avenues are as follows capital of Bangladesh Chittagong Road Dhaka Bogra Rajshahi Road Dhaka Jessore Khulna Road Our head office is turn up in Dhaka, whereas the Divisional offices are in Chittagong, Bogra and Jessore. Detail of the Zonal Workshops, Static service points and outlets are presented in Appendix D of this plan. . 0 STRATEGIC compend 4. 1 Mission Reaching our customers with in 30 minutes after calling at anytime on the highways when someone gets stuck with his/her vehicle and repair it to make him/her feel refuge. 4. 2 Objectives 4. 2. 1 Financial Objective To earn an annual rate of think on investment at 20%. To Make scratch 20% above sales. To reduce the amount of investment capital where possible. To acquire 3500 members by division 5 To reach at the breakeven point by year 5 To achieve 80% of the market share by year 2008. 4. 2. 2 marketing Objective To repair 30 vehicles per roadway each day. To provide better quality service than the potential competitors. To provide superscript and timely repair To achieve tough post name. To establish capable and systematic service outlets at each 60-80 km intervals. To ensure bulky geographic coverage than rivals and potential competitors. To ensure higher level of customer satisfaction. To provide limited first aid and transportation to accident injuries to augment genial value. 4. 3 Core Competency and sustainable competitive proceeds Core competency federal mode the achievement of significant competitive service by a firm over its rivals.Our core competency will be rea ching in time to the customers and providing services of better quality than our competitors. 4. 3. 1 Reaching in time to the customers We will have number of service centers each after 60-80 km. So, any one calling us over mobile/ T & T phone, we will ensure our forepart with in 30 minutes. This will make the customers feel safe and confident about our organization. 4. 3. 2 Providing better quality service At present our main competitors are the old aged roadside or sub-urban found repair workshops. Our services will be provided in time with the groundbreaking equipment and of course we will maintain our quality. . 3. 3 Pioneer advantage Though there are number of repair workshops but we are the first to provide on call services on the highways with fast re defecate and responsibilities. At present we dont have much strong competitors, but even new competitors enter, we will have customers preferences as we are the first in this crinkle. We will already have lot of members and hold the lion share of the market. 5. 0 SITUATION ANALYSIS 5. 1 SWOT Analysis 5. 1. 1 Strength Main strengths of safe journey are identified as follows 5. 1. 2. Weakness The weaknesses are as follows business concern is based on happenings of some eventualities . 1. 3. Opportunity Opportunity means where the company can operate profitably. The Opportunities of safeJourney are as follows 5. 1. 4 terror The happenings which may create obstruction in achieving our business objectives are as follows 5. 2 Industry Analysis SateJourney is a service oriented organization. There are many others who provide the said(prenominal) services to the customers. There are many workshops located in the countrified, suburban or urban areas. The rural or suburban based workshops are old aged, that doesnt have any efficient system of identifying the problems and repairing those.There are few big size workshops in the city areas but they hardly provide on call service. They also dont have an efficie nt way of relations with the customers. As a whole in the industry nobody is safekeeping absolute supremacy. Safe Journey will enter the business considering the aspects of kind customers sagaciousness. The competitors will not affect its operation and business objectives. The local workshops are weak but close competitors. City based service centers are strong but distant competitors, so SafeJourney will enjoy close monopoly in the rural highways and promising to face pure competition in the urban areas. . 3 contest Analysis 5. 3. 1 cross Competitor SafeJourney is the first company to provide mobile repair service and serve the customers even in the remote place on the high ways. Thereby at present we dont find any brand competitor of ours. 5. 3. 2 Industry Competitor Our service is based on repair services of the automobiles. There are many other blue or big workshops providing the same kind of services. So they are our industry competitors. 5. 3. 3 Form Competitor This s ervice provides the need for rubber eraser on the high ways by repair and maintaining vehicles.There are few other workshops other than automobile workshops that also carryout some sort of repair works like motor cycle or bicycle repair. They are our form competitors. 5. 3. 4 Generic Competitor Ours generic competitors would be anyone taking out our customers. The roadside restaurants, tower vehicles, public transports are few of our generic competitors. 5. 4 Company Analysis Our company will have numbers of static points (service centers) each after 60-80 km distance on the highways. Those static points will remain under direct control of Head office located at Dhaka.We will also have offices in other major cities. They will deal with membership, complains, suggestions for operation and future expansion of the business. 5. 5 guest Analysis 5. 5. 1 On the basis of buying Roles 5. 5. 2 On the basis of customer Buying Behavior Our service falls in the complex buying behavior group as it is a high involvement service. guests normally dont come to the workshops unless they need it. once again for yearly membership one has to pay Tk5000. Thereby, it is a service that involves a good amount of money. Customers will think twice to be a member of Safejourney.Thus, our customers buying will follow complex buying behavior. 6. 0 MERKET PRODUCT FOCUS 6. 1. Financial, Marketing and Service Objective 6. 1. 1 Financial Objective 6. 1. 2. Marketing Objective. 6. 1. 3. Product / Service objective 6. 2 brand Market 6. 2. 1. The Selection of Target Market The lowlying logic and conjecture dictated us to select the particularised target markets 6. 2. 2. Market divider To induce the objective of our business plan, bases for our market segmentation is Demographic and psychographic factors. under(a) the demographic, the segment variables are social class and short letter.In social class the hurrying class and upper middle class is our focal point. And under occupation we have mainly focused to the business class. Under the psychographic bases we have considered the social values to be our main segment variables. People who are exceedingly security concerned and highly time concerned are the point of concentration here. 6. 2. 3 Specific Target Group Basing on our logic/ hypothesis, our market segmentation has led us to select the spare-time activity specific target groups as our customers private car owners. Business class traveling in personal/ official car.Taxi cab companies Transport owners/ Agencies. The target groups as per the segmentation can be categorized as under Market segment Customer group Market segment 1 Private car owners Market segment 2 Business class Market segment 3 Transport owners/Agencies, Taxicab companies. 6. 2. 4 Effectiveness of the Targeted Market Segment. Effectiveness of the segmentation can be measured using volt useful criteria. These are Measurability, Substitutability, Accessibility, Differentiability and Actionable criteria. Testing of our segmentation based on these criteria is shown as under Market Segment Measurable Substantial brotherly Differentiable Action-able MS 1 Very frank Large and highly Easily Accessible Good Effective and profitable feasible plan can be formulated MS 2 very Good Large and Profitable Accessible Good Effective and feasible plan can be formulated MS3 very Good Very Large and profit Accessible Good Effective and able Feasible plan can be formulated 6. 3 Point of Difference wiz of the most important factors for launching any new product/ service is the points of differentiation. We will part our service from the competitor in respect of service, personnel office and image differentiation. 6. 3. 1 Service Differentiation The key to success of our business will lie in adding value to the services and around-the-clock improvement of quality. SafeJourney will differentiate its service from others in respect of followin g attributes request Ease Any one facing the problem in highway can soft call us simply reservation a phone call. Need not to take the trouble of searching well-nigh miles together for someone leaving the vehicle in uncertainty. Delivery The mobile workshop of SafeJourney will be committed to solve the problem in a speedy vogue with adequate care and accuracy. Special service and Maintenance Any one calling SafeJourney for a mechanical problem of vehicles will be provided with free wind shield wash to that vehicle and the assurance will be provided that any further problem for same reason will be given free service in that particular journey. 6. 3. 2 Personnel Differentiation SafeJourney will gain a strong competitive advantage by developing a better-trained flock. For attaining this we will emphasize on the following aspect Competence The engineer/ mechanics of safeJourney will possess the required skill and knowledge to deal with any mechanical/ good prob lem of any type of vehicle. The mechanics will be grouped in such manner so that they can deal with any problem of the affected vehicle for which they are called for. ? courtesy The employees of our service will be trained to behave in a friendly, respectful and considerate manner in response to any problem given by the customer. ? Credibility The trustworthiness of the service will be developed by providing price rate card from the company on with the specific identity card for the employees. ? Responsiveness The Company will have a right away response in any call by sending the mobile workshop within half an hour on the spot. Communication Safejourney will keep the system of communicating about any problem/ comments by giving a comment card while solving the vehicle problem. This will be used by the charge for further improvement of service. 6. 3. 3 Image Differentiation Our service will give adequate stress on building an image of officious and quality service. To do this, w e will express our messages in tokens, written and audiovisual aid media, different events and also by employee behavior. 6. 3. 4 Unique Selling Proposition (USP) This is the factor which will cast the customer to accept our service preferably than the competitors. We will concentrate on the following USP of our service. Caring about customers time. greater attention on resort measures. First to provide reliable mobile repair/ recovery service in the country. 6. 4 Positioning To attain a distinctive position in the customers mind we will give adequate emphasis on our unique change proposition. We will create an image of the company by promoting the idea SafeJourneyfor people who cares about time and safety. 6. 4. 1 Positioning dodge For attaining the coveted positioning in customers mind we will adopt the double social welfare strategy. We will claim two benefit in this regard The fastest. The safest 7. 0 MARKETING PROGRAM 7. 1 Service Strategy 7. 1. 1 typesetters case of Se rvice This is a utility service for providing mobile mechanical/ technical support to the vehicles facing problems in highways.This will ensure a quick and easy service which will allow the travelers to reach to their destination safely without wasting the time. 7. 1. 2. Features of service The service will be provided both in membership and non membership basis and have the following features to provide even out and Recovery a. The first effort will be given to reach to the spot with mobile workshop by half an hour of receiving any call. b. The main effort will be in repairing the vehicle on spot as quickly as possible. c. Relatively difficult cases will be handled by the static service point d. In case of major difficulties the option will be given to deliver the vehicle to the desired destination after necessary repair works. Emergency Service a.Providing first aid to the accident injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal a ct, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on payment only in emergency cases. Communication service a. The company will establish an ingrained communication system for its operation. b. The company will render this facility to be used by the transport companies on the basis of payment. 7. 1. 3 Brand Name The brand name of the service is given SafeJourney. This is done to create a favorable brand image and brand familiarity by adding the safety as a photosensitive issue.All necessary exposure and promotion activities will be done to uphold the different attributes, benefits and values related to the brand. 7. 1. 4 Special / After Service offer To create favorable validatory response to the mind of customers the following special offerings will be unplowed ? The provision will be kept to provide free windscreen wash for the vehicle where applicable. ? Once given service by any mobile workshop the free service guarante e will be given if any problem faced for same reason in that journey. ? For dealing with the emergency situation, the service will be rendered 24 hours. 7. 1. 5 Sources of Spare part Contacts will be made with the authorized school principal of various motor parts to keep the supply of spare parts available.The amount of the various spares parts inventory will be stubborn basing on the requirement. 7. 2 expense Strategy 7. 2. 1 List expense Transparency in transaction is considered as one of the most important issues of our business form _or_ system of government. To maintain the trustworthiness and transparency, list price of all types of service will be kept/ hanged with the mobile service team and other service amount of money. The list price will be also publish in the advertizing in print media. A minimum fixed charge of Tk. 250 will be charged for every vehicle calling for service. Other charges will vary basing on the intensity of the job. A moulding of list price is shown as under PRICE LIST consequent NO SERVICE DESCRIPTION PRICE (In Taka) 01 Call charge 250 02 Membership Subscription 5000 03 Servicing 250 04 Oil change 100 05 Air Lock clearance 250 06 Fuel line Clearance 250 07 Tappet Clearance 800 08 Cylinder Head outflow whet thou 09 Timing 2000 10 Spark Plug transpose 600 11 Self Starter 500 12 Fuse niche 100 13 Carburetor Cleaning 200 14 incline Box Repair 500 15 AC pump Repair 300 16 Break Repair 500 17 steerage Gear Repair 500 18 Electric Circuit 250 19 Lighting 250 20 Spare parts As per mkt price 7. 2. 2 Discount To Increase the membership number and attract the customers a 65% discount will be given to the members of safeJourney. 7. 2. 3 System of payment The Payment system will be on the basis of gold payment before delivery. However, the payment may be made at any zonal / area offices also. 7. 2. 4 Different Price strategy. We plan to adopt different price strategies in different situatio n. ? At unveiling Stage.As this is a new service in this country, our company being first to enter in this business will have a pioneer advantage. And as we will not have any brand competitor at this stage so we will adopt cost improver policy at this stage. The assumption led us to follow this policy is the substitute awareness effect which tells that customers are less price sensitive when they are less aware of substitutes. ? At Brand competitive Stage. In Brand competitive stage it is likely that new entrants will also come in this business. If we face challenges by the new entrants in terms of price strategy, we will face this by adding new values and better quality through more promotional activities.As the new entrants are likely to face huge amount of initial investment expenditure, it is likely to be difficult for the competitors to snatch our significant market share. Again a important amount of revenue in the business will come through the membership subscription which is given yearly. So due to involvement of high flip over cost customers are less likely to switch over to new competitors. The difficult comparison effect of price sensitivity also supports our strategy as it speaks customers are less price sensitive when they cannot easily compare the quality of substitutes. However in this stage we may have to go for the price cut strategy basing on the market condition. 7. 2. 5.Pricing mode Basing on the market survey and the result of our hypothesis we have used a combination of both perceived value pricing and difference rate pricing method to select our price. 7. 3 advancement Strategies Promotion is considered as one of the greatest market winning factor to increase the sales of own product/ service. It consists of different promotion mix i. e. advertisement, sales Promotion, Personal Selling, Direct Selling and Public Relation (PR) . The promotion activities also varies basing on the product/Service life cycle through which a product / service comes from introductory stage to growth, maturity and at ex tip at declining stage.So our promotional activity will also vary in response to different life cycle of our service in following ways 7. 3. 1 Introductory Stage In this stage our main strategy will be to create the customer awareness about the brand name of our service. Since the service involves the complex buying behavior, the main emphasis will be given to the print media. The promotional activities include firm advertisement in daily newspaper and magazines. Using Billboard in the entrance and exit of the petrol pump. Using Billboard in highways with repeat intervals. In TV and radio highlighting our USP during the commercial slot. ? Providing attractive and brilliant posters, calendars etc to the car sales centre. 7. 3. 2 Growth StageAt this stage the strategy will be to create brand familiarity to keep the present customers satisfied and to attract the new customers. This will be done as follows ? Diffe rentiation advertisements in both print media and moth-eaten media frequently. ? Create value chain for the exist members by sending small gifts like calendars, cards etc containing the brand symbol Arranging different types of PR programs. 7. 3. 3Maturity Stage At this stage the strategy will be to keep the people conscious about our product by various remainder advertisement and other programs It includes Remainder advertisement in both print media and loud media. ? To increase brand preferences providing advertisement with celebrities. Arranging various PR Programs.Sponsoring different games/ sports cultural programs etc. 7. 3. 4 Decline stage Starting from the maturity stage onward, the amount of our market share is likely to decrease. At decline stage it will tend to reduce more. But the human psychology about time and safety will always exist. The market is also likely to expand. Even though, the company may face difficulties due to more number of competitors. To overcome th e problem, the following strategy will be adopted Providing new features to the customers by making differentiation. Giving reminder advertisement both in print and loud media Arranging PR programs using satisfied customers etc. 7. lieu (Distribution strategy) The Placement strategy is very important to ensure that the companys product/ service are passed through the right channel to achieve the objective of the company. 7. 4. 1 Places to Serve initially the service will be started only in three important driveways. These routes are Dhaka Chittagong highways. Dhaka Jessore Khulna highways Dhaka Bogra- Rajshahi highways Subsequently basing on the feedback and market condition the number of routes will be increased. 7. 4. 2 Channel Strategies The channel of our service will be direct. ? Head office -Zonal service centre Static Point- Mobile service workshop We will also increase the number of zonal offices/ service centre to most of the district towns. ? We will also acquire th e local agency to act as the local representatives in zonal offices. ? The detail dispersion channel is illustrated in Appendix E. 8. 0 FINANCIAL DATA AND PROJECTIONS 8. Initial Investment Fixed Expenditure Item Tk in Lacs Construction/ smudge 7 Office Furniture 7 Vehicle Procurement 223. 4 Tel/Mobile 9. 4 Tools and Equip 25 Promotion 10 cookery 3 extreme 284. 54 8. 2 course of instructionly Expenditure Tk in Lacs Salary 85. 3 Details Shown in Appendix F Tel Bills 9. 48 Fuel 35 Rent-Office/Outlets 81. 4 Promotion 12 Electricity/ fluff/Water 5. 64 Miscellaneous 6. 4 Total 235. 69 8. 3 Projected Yearly Return in 5 Years From providing highway Service Yearly In 5 Years Per Day 30 Cases X 3 Routes X 500 X 365 164. 25 821. 25 Tk in Lacs From Membership Charges Year Tk in Lacs Ye ar 1 1000 5000 50 Year2 2000 5000 100 Year 3 3000 5000 150 Year 4 3500 5000 175 Year 5 3500 5000 175 Total income in 5 Years 650 8. 4 Calculation of Payback Period Taka In Lacs Year 1 2 3 4 5 6 porta Bal -284. 54 -305. 98 -277. 42 -198. 86 -95. 3 Cash out flow -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 Cash in flow 214. 25 264. 25 314. 25 339. 25 339. 25 339. 25 End Bal -305. 98 -277. 42 -198. 86 -95. 3 8. 5 103. 56 Fraction of years=330. 99/339. 25=. 975 Years. Total Pay back Period =4+. 975=4. 975 Years. 8. 5 Projected Profit judge profit in year 5 = Tk 8. 25 Lac Expected profit from year 6 onwards = Tk. 103. 56 Lac 9. 0 execution PLANImplementation is the key success factor for any business. The business planning may be the best but if implementation plan is wrong the business will fail to achieve its objectives. To achieve our business objectives we plan our business in the following way 9. 1 Services Strate gy Safejourney will provide services to the customers as and when they call. Someone may get services if they come directly to the static points. Our efforts will be to establish strong communication network to reach our customers using existing T & T facilities and mobile networks. We will also have our own communication network to ease our customers to reach us at anytime.Practice of mobile patrol on the highways to find out and meet any eventualities will also be there. Besides repair, we also plan to provide some additional services in following ways (1) For ensuring smooth first aid service, our employees will be specially trained on first aid. (2) Delivering the vehicle at desired place after repair will be fulfill with the necessary co-ordination with zonal offices. (3) Evacuation to accident injuries will be provided by maintaining a good will and liaison with the local hospital and clinics. (4) On establishing our own communication facilities it may be rented to the transp ort agencies. 9. 2 Price StrategyAs it was stated earlier, services will be provided on the basis of payment and we will have separate price strategy for our members and non-member customers. On deed of any service, the senior mechanics will calculate the price basing on the minimum call charge, price of spare parts, membership discount rate and services as per price table and make the bill to the customer. Customer may pay the bill in silver on the spot or any of our offices/outlets. In the later case, the vehicle will be delivered only after the confirmation of the payment of the due bill. To deal with the competitors in the competitive stage, SafeJourney may also change the service charge or membership subscription as the situation demands but the quality will not be compromised in any case. 9. 3 Promotion StrategyTo implement our business strategy we will go for rapid skimming. For this we will set down an amount of Tk 1,000,000 as we launch the service. In addition to it an amount of Tk 12, 00,000 will be spent on promotional activities per year. In this regard maximum emphasis will be given to print media and using the billboard. We plan to provide advertisement on web sites also. 9. 4 Distribution Safejourney is taking all out efforts to establish a smooth, secure and effective statistical distribution channels. Members will be enrolled either by the zonal offices directly or through local agents and few selected petrol pumps. The selected petrol pumps will be considered as exclusive distribution means. 10. 0 ORGANISATIONThe Head office of Safejourney will be established in Dhaka. The whole organisation is headed by Managing manager (MD). The MD will look after the overall planning, organizing, leading and controlling aspects of Safejourney. There are total six departments in head office, which are as follows Operations and Planning Technical Support Administration and medical exam Management Information System Accounts and Human Resource Ma nagement Under the department of operation and planning there will be one control station on for 24 hours. The three Divisional managers are responsible to control the three routes under the supervision of Operation department.Dhaka Chittagong route looked after by Divisional Manager 1 (Chittagong) Dhaka Bogra-Rajshahi route looked after by Divisional Manager 2 (Bogra) Dhaka Jessore-Khulna route looked after by Divisional Manager 3 (Jessore) Under each Division there are three zonal offices and under the zonal offices there are three static points each. Each static point is equipped with at least two Highway Mobile Patrols. 11. 0 EVALUATION AND CONTROL To learn how well the company is running, we must tax the present strategy. Accordingly management will be taking finale on what should be done. For that we will evaluate our performance by decision the information of following aspects 1 Is the competitive approach of the company is correct? 2 Could we differentiate our services from our rivals? 3 Could we provide our services at a broad spectrum or to a niche? 4 Is the geographic coverage of our services correct? 5 be the functional activities of the company correct? 6 Could we make expected return/ cash flow? 7 What is the companys image and reputation with the customers and competitors? 8 Could we make continuous improvement of our performance? We will also carry out paygrade of information continuously. This will help us to take timely decisions. We plan to carry out analysis of information on the following manner 1 Daily earnings and expenses report. 2 Total number of customers per day. 12. 0 CONCLUSION continual improvement and development of new offerings is an essential part for any business success in the present world. Everyday people in the business world seek for new opportunity and spending millions in this purpose. The overall paper is developed highlighting all the detail that is required to do a successful marketing of a new offerings. Th e alternatives are highlighted and the commissariat are kept open to carry out the necessary adjustments as the market dictates. Proper implementation of the plan can make the service-SafeJourney a successful one.