Monday, December 30, 2019

The Chariots During Warfare And Daily Use - 1538 Words

The chariots in warfare and daily use. Trent Shaw English 9 Feburary 24 Thesis: The use of chariots in warfare and daily use changed over time. I. The invention of the chariot A. Process of creation 1. Creating the wheels 2. How it attached to the horse 3. Chariot maintainers B. Developed around 2000 BCE C. Hyksos invaded Egypt around 1720 bring the chariot with them II. How chariots were used in war A. Deployed troops B. Ran down enemies C. Why it was used to shoot arrows 1. Composite bows were easier to use 2. Archer can turn anywhere he likes 3. Right handed riders could only shoot left III. How the model of fighting with chariots changed over†¦show more content†¦Then it was left in the sun to dry. The goal was to bend the wood into a V shape. After bending six pieces of wood they were glued together. Leather and rope was also used to hold the wooden V’s to each other. The spokes were composed of two halves, this would form a hexagonal star. While most wheels consisted of four pieces of wood bent into V’s the Egyptians developed the six V wheels. This was not as strong but was faster and lighter. Which proved to be more efficient in the sandy lands. While the chariots were not in used the wheels were removed because the weight of the chariot would bend them into ovals. The process of creating the chariot took much longer than the wheels. They would use light but strong wood on the platform and sometimes leather. The sides were then composed of wooden bars and wrapped in leather and stucco. This would make the outer rim strong and ab le to resist and arrow. Like the modern car today the chariot had an axle that connected it to the horse and the chariot. It was attached to a wooden plate in between the two horses. The axle attached the horse was similar to a trailer hit today. It was attached to a ball allowing it to swivel and move. Allowing the chariot to turn and adjust to uneven land faster. It also reduces the stress on the horses. It was not a simple as just buying a chariot and use it forever without problems. No, this is not a toyota corolla and it will not last until your grandchildren roll around. ToShow MoreRelatedEssay on On Roman Military Matters by Vegetius977 Words   |  4 Pagesjumping and swimming. Vegetius placed great importance on what seem like basic human actions and believed that those skills were essential in the development of a fit soldier. Following the initial training, levies were outfitted and trained on the use of the primary Roman weaponry, the short sword, javelins, bow, sling , and introduced to the wear of the requisite Roman armor. Vegetius concluded with the subsequent training of the soldiers in order to sustain their level of readiness. The authorRead More The Relationship Between Culture and Technology Essay1418 Words   |  6 PagesIn many cases, trade has taken the place of blatant theft and warfare, but there are always exceptions. As technologies evolved and spread to different parts of the world, the interdependence between peoples increased. At this point there are few self-sustaining societies. (Even our interdependent societies are not permanently sustainable on our Earth). This limitation of resources leads to need, which in turn may lead to warfare. It is true that the civilized, even moral – if morality can beRead MoreThe Egyptians were experts at trading, importing and exporting goods with various countries. Due to800 Words   |  4 Pageswas able to obtain great success through trading and commerce. The Nile River provided many inlets into the Red Sea and Mediterranean Sea, these passages allowed for greater opportunities for trading and communication with neighboring countries. The use of vessels proved to be a great resource in securing the Egyptian economy with its vast amount of riches, providing the main mode of transportation for trade and travel. This paper will examine Ancient Egypt’s relation with the Nile River and the tradeRead MoreSun Zi4203 Words   |  17 PagesIntroduction The Sun Zi Art of War is a Chinese military treatise that was most likely written by Sun Tzu in the Spring and Autumn period, which is roughly the same period as Confucius. Some scholars believe it was written during the later Warring States period. Sun Zi was introduced to the emperor of Wu Kingdom by Wu Zi Xu to explain his art of war theories. The emperor eventually agreed to employ him as his General after he successfully demonstrated the military strategies with the emperorRead MoreSun Zi4203 Words   |  17 PagesIntroduction The Sun Zi Art of War is a Chinese military treatise that was most likely written by Sun Tzu in the Spring and Autumn period, which is roughly the same period as Confucius. Some scholars believe it was written during the later Warring States period. Sun Zi was introduced to the emperor of Wu Kingdom by Wu Zi Xu to explain his art of war theories. The emperor eventually agreed to employ him as his General after he successfully demonstrated the military strategies with the emperorsRead MoreRhetorical Analysis Of Sebastian Jungers The Cold Enemy 1386 Words   |  6 Pagesthe ironic nature of the public’s outrage; the American viewers prosecute troops for desecrating the enemy while maintaining that it is okay to torture the living. This notion is so wrong, yet the American public can’t seem to realize it. Through his use of rhetorical appeals, being ethos, logos, and pathos, Sebastian Junger energetically analyzes the controversy in the topic of dehumanizing the en emy. Sebastian Junger directs his argument at the readers of The Washington Post, being mainly liberalsRead MoreSimilarities Between Roman And Roman Cinema1506 Words   |  7 PagesEtruscan religious festivals, where various theatrical performances were given, ranging from acting to chariot racing. For instance these carnival-like festivals occurred to please the gods though theatrical offerings. Another element that the Etruscans contributed was the importance of music and usages of masks and dance. In Etruria, music was accompanied in most activities varying from sacrifices to daily work (Brocket, 1995). Additionally roman theatrical entertainment greatly derived from Greek theatreRead MoreEssay The Pax Romana2173 Words   |  9 PagesThe Pax Romana Most often revered for their warfare, Rome created more than just an incredible military empire, they created a time of great peace that had never been seen before in recorded history. This time of peace, referred as the Pax Roman ( 96 AD - 200 AD), which means literally Roman Peace. This time of Roman peace was a system of government created by Augusts ( the Emperor of Rome), and lasted for over 200 years. It was out of this peace time that sport leisure time whereRead MoreAdvancements in the Roman Empire Compared to that of the Han Dynasty2165 Words   |  9 PagesConfucianism. During the dynasty, the emperor Wudi pushed borders and trade like no other dynasty of its kind and conquered land past Chinas century long borders; moreover, the people were, for the most part, economically stable and stayed at peace for over four hundred years (Immell, 22). Two centuries later, the Roman Empire was also established with the same beliefs and it was then able to transcend. For example, they created and performed the theatrical arts and invented the use of a senate inRead MoreWorld War One Essay4745 Words   |  19 PagesCommunication: In 1914 both radios and telephones were the main ways of communication. These were very vital for the troops in trenches. However, that did not mean that messengers, dogs and pigeons were out of business. 6. Tanks: Tanks were known as ‘The Chariots of God at First, they were giant blocks of metal that could carry 1-2 personnel and travelled at about 5 kilometres per hour. But scientists and developers kept making new and improved tanks and by 1918 the Anglo-American Mark 8th could carry up

Sunday, December 22, 2019

Costa Rica And Its Effects On The Economy - 1035 Words

Costa Rica was home to by an estimated four hundred thousand Indians when Columbus found it in 1502. The Spanish began their conquering of the country in 1524. The region grew very slow and was governed as a Spanish province. Costa Rica took their independence in 1821 but was engrossed for two years by the Mexican empire. It became a republic in 1848. It was ruled by the dictator Tomà ¡s Guardia from 1870 to 1882 with the help of his massive army. (Costa Rica, 2014) Since then, Costa Rica has enjoyed one of the most democratic governments in Latin America. In the 1970s the price of oil went up, international prices skyrocketed above the normal tier, and inflation hurt the fragile economy. Efforts have since been made to reduce the countries†¦show more content†¦The regular amount of children born per women was 7 but with the advancement in the region it has fallen to 3.5. Costa Rica s poverty rate is lower than in most Latin American countries as well. Costa Rica is also po pular for immigration due to its job opportunities and social programs. A small percent of the population was not born natively, with Nicaraguans being the most of that percentage. Many Nicaraguans who come to Costa Rica take employment as unskilled seasonal laborers. The arrive unlawfully or overstay their visas. (Costa Rica, 2016) This continues cause tension between the two neighbors. Costa Rica, meaning Rich Coast, can attribute its assortment of wildlife and natural wonders to its assorted geography, ecological zones, and microclimates. Costa Rica s geography shows a record of disaster, with earthquakes, floods, and volcanoes forming the scene today. A mixture of mountains, beaches, rivers, and powerful waterfalls shape the smaller country at 19,653 square miles. (Geography of Costa Rica, 2014) Found just 10 degrees north of the equator, Costa Rica appreciates a hot climate compared to a sunny tropical paradise. Mountains and rain forests mixed with the two oceans surrounding the country create it’s four main geographical areas: The Tropical Lowlands, the Northern Central Plains, the Central Valley, and the Northwest Peninsula. (Geography of Costa Rica, 2014) Costa Rica also has at least 60 volcanoes, five of which

Saturday, December 14, 2019

Human Morality vs Conformity Free Essays

Human Morality versus Conformity Through movies, TV shows, and the news, the media portrays the human race as compassionate, altruistic, and always good. Even the heroes who are considered â€Å"bad boys† end up making the right decisions when it comes down to a final decision of selfish needs versus heroism. Disney is especially pivotal in the spreading of the belief that people are inherently good among children, who grow up with this seemingly harmless belief. We will write a custom essay sample on Human Morality vs Conformity or any similar topic only for you Order Now One such film is Disney’s Pirates of the Caribbean: The Curse of the Black Pearl. In one memorable scene, Captain Jack Sparrow appears to have betrayed his fellow protagonists to the cursed pirates in order to gain wealth and power. However, he uses this as an act to surprise the villains with another double cross to give his friends a chance to gain the advantage. While it would seem that pirates like Jack Sparrow and his crew would be selfish, Disney instead shows them to forego wealth and risk danger for their friends, such as when his crew returns to rescue Sparrow from the British at the end of the film. Despite pirates being selfish and criminal by nature, Sparrow and his pirates are actually on a noble quest to stop a great evil in the form of a cursed crew of pirates and rescue the maiden who is their captive. In the sequel, Sparrow has a chance to escape the kraken that is coming after him by sacrificing his friends and crew to secure his getaway. In this instance too, Sparrow chooses the selfless sacrifice of himself to allow the others to escape by remaining to be eaten by the monster. In the final movie of the series, Sparrow is seeking immortality by stabbing the heart of Davy Jones. However, his friend is mortally wounded in the battle to take the heart. Rather than take the immortality he sought, Sparrow helps his friend stab the heart, giving his friend eternal life. The selfishness is all an act, and as in many films, the â€Å"bad boy† Sparrow chooses to be a hero. So films depict even pirates as good underneath their criminal, selfish exteriors. Media, especially Disney films, show human beings to be good and brave, with the bad and selfish being the minority. In real life, however, truly good and unselfish people are much more uncommon. It is dangerous to believe otherwise, as one must understand that even people who see themselves and their cause as â€Å"good† can cause great harm to others. As many social experiments have proven, human beings would choose their own survival by being self-centered and conforming, easily forgetting morality in the process and following the group decisions rather than their own moral compasses. Following the atrocities committed in Nazi Germany, Yale University psychologist Stanley Milgram designed an experiment to test a volunteer subject’s willingness to obey orders regardless of the orders’ morality. In the experiment, a subject met an actor, who would be the â€Å"student† and victim of shocks for each incorrect answer. The subject was informed of the 450-volt maximum for the experiment. The subject was then assigned the role of â€Å"teacher†, to apply a shock that increased with each increment. As the shock strength increased, so would the â€Å"pain† and pre-recorded â€Å"screams† of the actor student. Whenever the subject questioned his orders, an authority figure would prod him with verbal commands demanding obedience of his orders to continue. The experiment was terminated if the subject refused the order four times. None of the forty subjects questioned the experiment before the 300-volt shock and screams. Twenty-six of the forty subjects (65%) continued to shock the â€Å"victim† to the maximum setting of 450-volt. The subjects were aware of the extreme pain caused but proceeded regardless, and the experiment ended on the third consecutive 450-volt shock. Human nature is thus shown as conformist in the presence of authority and duty, and morality becomes an afterthought if it is even considered. The majority of people were shocked at this, especially the subjects. The subjects realized the scope of their actions after being explained the experiments purpose in testing authority against morality. As the experiment shows, following orders can overrule morals, such as not hurting others, effectively showing how Nazi Germany gained so much influence over the German people and the failings of human morals. In another social experiment, Professor Solomon Asch tested the nature of human conformity in a group. The subject was told the experiment was a vision test and placed with other â€Å"subjects†, who were, in fact, actors. The actors answered every question correctly as one, until a certain point, where they all began choosing wrongly as one. People do not envision themselves as unquestioning followers, and most do not understand why the Nazis and Communists were able to gain so much power unopposed by the people. The subject would follow the group and give at least one wrong answer to conform to the group in 75% of the cases despite the clearly incorrect response to the questions given by the group. In a control group, only 3% of people ever gave a wrong answer to the question when apart from group influences. Therefore, this experiment proves how the individual’s desire to conform to the group outweighs common sense and the desire for independence. While the desire to conform in this case appears harmless, it can lead individuals to make decisions that go against common sense and their moral beliefs. This experiment thus shows how people do not point out things that are obviously wrong if it means going against the status quo, an important factor that allows totalitarian regimes to gain so much power, as nobody would wish to stand up to the society if it threatened their personal well-being. To study the psychological effect of subjects becoming prisoners and guards, Stanford Professor Philip Zimbardo conducted the Stanford Prison Experiment. In this experiment, Professor Zimbardo and his subordinates chose the twenty-four of the most psychologically stable and healthy candidates from over seventy-five undergraduates. The randomly assigned prisoners were then arrested at their homes and processed with the help of local police, getting their mug shots taken, fingerprinted, and issued prison uniforms before being confined to a cell in a Stanford University basement. Those who were assigned prison guard duty were issued guard uniforms and instructed in how to treat the â€Å"prisoners†. The â€Å"guards† were also issued the wooden police batons as authority symbols and visible threats of physical injury to prisoners, and also wore mirrored sunglasses to prevent prisoner eye contact and add to the depersonalization of the mock prison. The second day of the experiment, the â€Å"prisoners† rioted, prompting the prison â€Å"guards† to break up the riot by attacking the prisoners with fire extinguishers without the supervision of the research staff. After thirty-six hours, â€Å"Prisoner 8612† went into a hysterical rage, and was only released after his suffering was apparent to the researchers. His release started a false rumor of a â€Å"prison break†, and the guards dismantled the prison to build in a more â€Å"secure† location. People would believe the experiment would be ended at that point, especially since the subjects involved were Stanford undergraduates under the supervision of a respectable university professor. They do not understand that when human beings become too involved in their roles or their society, they become what they and everyone else are acting as, creating a new identity to fit in, rather than fight the system to make it right. From that point forward, things only got more out of hand. When there was no prison break, the guards punished the prisoners for the extra work of rebuilding the prison by engaging them in mandatory physical activity and counting off their prisoner numbers. Guards also denied the prisoners their mattresses, leaving them to lie on the concrete floors, and denied the right to use or empty the sanitation bucket, causing poor sanitary conditions for the â€Å"prisoners†. As some prisoners were forced to go nude, they began planning a prison breakout. Professor Zimbardo, acting as the â€Å"Prison Superintendent† requested prisoner transfer to the local police prison, but the police officials stated they could no longer participate. The experiment was only terminated when Zimbardo’s wife objected to the appalling conditions of the â€Å"prison†. The experiment only ran six out of the planned fourteen days, and in that time the â€Å"prisoners† had gone from rebellious to submissive as the experiment progressed with the â€Å"guards† becoming more cruel and sadistic in their punishments over time. Five of the prisoners became upset enough to quit the experiment early, and many of the participants showed signs of severe emotional disturbances. Even Professor Zimbardo became caught up in the experiment and allowed the situation to worsen. The remaining prisoners internalized their roles as did the guards, resulting in prisoners remaining in the experiment and prison guards abusing their authority. Most people cannot comprehend how this could happen, seeing themselves as rational and fair human beings. This experiment provides a disturbing view of how much people are willing to conform to their situations and the result of such conformity in the treatment of others. Human beings do not always choose rightly, often acting in a conforming and selfish manner, rather than follow the standard conventions of social morals. People believe that most human beings are good people who fight group conformity and self-centered behavior. The media depicts human beings in general as good and selfless, which is comforting but inaccurate. While there are many selfless good people in the world, they are the minority and there are just as many people looking out for themselves. It is important for this misconception of universal human kindness to be questioned in order for individuals to better understand their natures and become better people. How to cite Human Morality vs Conformity, Papers

Friday, December 6, 2019

Golden Age Of The Chinese Education Market â€Myassignmenthelp.Com

Question: Discuss About The Golden Age Of The Chinese Education Market? Answer: Introducation Education is probably the best thing that can ever happen in people's lives. Countries all over the world have developed an education system that would compete with other nations in the industry. China, the most populated country in the world, is probably the one with the greatest education system. The country has developed regarding technology. Being the most populated country with adequate labour, it necessitates the idea to look at the education system in details and understand its marketing to the rest of the world. Countries across the world have been at the forefront in marketing their education. The significant economic growth in China makes it more suitable for the introduction of a more flexible education system. According to Benji (2017), the education market of China is vast, and the Government has plans to expand it even further in the near future as most families in China prepare their children for the global competitive economy that is dynamic in nature. The education m arket in China was reported to be US$ 240 billion in 2015, and it is predicted to double to US$450 in 2020 (Benji 2017). Chinese families give education a priority to assist their children to cope with the modern China. This presents an opportunity for private investors who would wish to introduce a learning institution that recognizes diversity. As at now, it is reported that the Chinas education industry is leading globally (China Education Industry Report 2016). The cases of investment are reported to have risen from 190 in 2014 to 270 in 2015 (China Education Industry Report 2016). The demand for foreign education services is high since competitive customers value the proficiency and quality of expatriates (Lu 2014). The demand for foreign education services presents an opportunity for us to introduce a service aimed at providing consultation services in China. Currently based in India, there is a plan to expand services in China in order to exploit the opportunities currently p resent. This report is aimed at analyzing the education industry in China with a view of to come up with effective entry strategies to the China market. A learning institution that teaches English and recognizes diversity can be a lucrative business. Methodology The methodology used in developing the report is a mixed-methods approach. The research utilized both quantitative and qualitative approaches. Under qualitative approach, industry reports from certified websites such as IBISWorld were used to determine the current trend in the industry. Direct interviews with renowned companies staff and some students and people had prior experience with the education system in China were also utilized. The data collected was then analyzed and combined into a report to guide in making investment decisions. Industry Analysis Education consulting in China can be classified as one of the products in the management consulting industry. According to IBISWorld report (2017), the industry was established just two decades ago; hence, it is still on a small scale as compared to other countries globally. According to IBISWorld Report (2017), the industry has experienced a revenue increase for the last five years at a rate of 11.1% annually to $25.3 billion. The industry revenue is projected to increase annually at a rate of 7.1% for the next five years to reach $35.6 billion in 2022 (IBISWorld Report 2017). The robust growth of the national economy of several businesses is expected to raise the demand for professional consulting services. Industry Outlook Education consulting services, according to IBISWorld Report (2017), contributes to 7% of the overall revenue in the management consulting industry. The primary services offered in this segment are overseas consulting and agency services. The potential customers are graduate schools and students seeking to further their studies who need assistance in their applications. The consulting firms charge a fee to assist students in their applications to overseas universities. They assist students in finding the best undergraduate and graduate programs which best fit them and guide them through the entire application process. The application can involve passing an English test which most of the Chinese students find it hard. These challenges have led to a fast-growing client base in China. According to Luk (2013), China is leading in sending students to study abroad. The number has been growing annually at a rate of 20% (Luk 2013). The Institute of International Education report (2016) confi rmed that China and India are the leading countries in exporting students to the U.S., accounting for 84% of the overall growth between 2015 and 2016. Demand for Educational Consulting Services The main drivers of the education consulting services in China are the increasing level of globalization and the standards of living. The revenue in the education consulting services in China is expected to grow in the future due to the increasing number of students applying to study abroad (Export.gov 2017). The major drivers of this segment are China's increasing globalization level and living standards. As more students apply for foreign schools, the share of revenue contributed by education consulting is expected to increase in future years (Export.gov 2017). According to 11E Report (2010), most Chinese students value the quality of U.S degrees. Several students are attracted to the U.S. by the liberal arts culture which gives students opportunities to study in different subjects (Export.gov 2017). The desire for Chinese students to enroll in the U.S. learning institutions is increasing day by day and, according to the Institute of International Education (2016), the demand is in spired by the increase in disposable incomes and the prestige that comes from attending top-rated U.S higher learning institutions. The increasing demand for overseas education by Chinese students confirms that educational consulting services are, indeed, a lucrative venture. As reported by Fischer (2011), 53% of respondents in a survey done by Zinch China showed that they could afford up to $40,000 per year on tuition. The survey also showed the willingness of Chinese students to spend money to secure admission in the U.S. learning institutions (Fischer 2011). Opportunities The education consulting service sector is currently facing a number of challenges in China. According to Zhang (2017), a wide gap exists between spending power and the education quality; thus, providing an opportunity for foreign investors to acquire a market share. Cavanagh (2013) observed that several China families have resorted to supplementing the Chinese curriculum in order to prepare their children for studies abroad. Although the business is booming in China, the industry is currently facing a challenge of credibility. Most families in China express doubts of who to be trusted in the sector (Luk 2013). As reported by Carmicha (2012), there is an instance where a Hong Kong family spent $2 million to an educational firm to offer tutorials and funnel donations in order to secure a place in Harvard University, but the student did not succeed. The family decided to sue the firm when their child did not get admitted. In some cases, consulting firms write admission essays for stude nts with no input from the students themselves, while others have been reported to charge students recruiting fees, a practice that is prohibited in the U.S. (Luk 2013). There exist education agencies in China which lack strong academic background. The industry has, therefore, lost reputation and most of the customers do not trust some of the existing firms. This further presents an operations for a professional company with personnel who are well-educated. Concerning government support, the China policies on education have demonstrated strong determination to offer support to the development of the education sector. The education market in China is expected to increase to RMB 3 trillion by 2020 (Luk 2013). English tutoring has also been encouraged in order to send more Chinese professionals to overseas job opportunities and education. There are currently very few education consulting firms in China which does not meet the market demand. The well-known domestic education consulting firms are Hiall, New Oriental, and Bebeyond (IBISWorld Report 2017). Market Analysis Understanding of the market for the product being offered is essential for any business venture. This helps in determining the most appropriate target segment. According to Atsmon and Magni (2012), the economic profiles of the Chinese consumers are the most crucial determinant of the market. China is seen as a potential market that will spur the growth of many companies. There are significant consumer trends that will define the market in the future. Demographic Segmentation There are rapid changes in the China market due to rising income, desire for better education, and greater mobility. Other factors that define the market are the economic imbalances among the Chinese regions. The consumer landscape is mainly shaped by the economic profiles. According to Atsmon and Magni (2012) in the McKenzie quarterly report 2012, Chinese are becoming richer at a fast rate as evidenced by the increase in household disposable income. According to the report, the disposable income for urban consumers is expected to double up by 2020, from $4,000 to $8,000 (Atsmon Magni 2012). Currently, a large proportion of the population comprises of the value consumers whose annual disposable income ranges from $6,000 to $16,000 (Atsmon Magni 2012). The other proportion is comprised of the Mainstream consumers whose disposable income is higher than their counterparts and is estimated to be $16,000 to $34,000. Few people in the Chinese population fall under the mainstream consumer s. Another small group form the "Affluent" Consumers and their household incomes are above $34,000. This segment makes up only 2% of the overall urban population (Atsmon Magni 2012). The summary of the demographic segments is shown in the figure below. Figure 1: Source: https://www.mckinsey.com/global-themes/asia-pacific/meet-the-chinese-consumer-of-2020 Based on the analysis, it is imperative to note that consumers with higher disposable income are likely to be interested and ready to study abroad. The affluent segment comprises of people with high income, although they form a small percentage of the market. The value segment forms the biggest percentage of the market. However, they prefer cheaper services. However, the consumers are expected trend is expected to change. It is projected that with the rise in wealth of consumers, the value category will join the mainstream segment by 2020 (Atsmon Magni 2012). The mainstream segment will form 51% of the overall urban population. Geographic Segmentation Geography is another important criterion to analyze the market. There are cities believed to be wealthy while others are poor. According to Atsmon Magni (2012), about eighty-five percent of the mainstream segment lives in a hundred wealthiest cities in China. In another category of wealthy cities, ten percent of the clients are Mainstream in 300 wealthiest China cities (Atsmon Magni 2012). The families living in these cities will be able to afford a broad range of services. Such cities are likely to attract more companies. The wealthiest cities in China are Shanghai and Shenzhen. The figure below shows a detailed analysis of the cities in China. Figure 2: Source: https://www.mckinsey.com/global-themes/asia-pacific/meet-the-chinese-consumer-of-2020 Target Segment The business will target the Mainstream and affluent segments. The value segment makes up the largest percentage of the entire market in China, but they will not be willing to spend money on overseas education. This group is likely to be conservative and would only be willing to study in China. They are not likely to be interested in prestige. The mainstream and the affluent segments are people who value quality and have great propensity to spend. This becomes essential to target them because they are the ones who are likely to be willing to travel abroad. These groups comprise of families who can afford luxurious goods and associate themselves with the West. Competitor Analysis The education consulting market in China has attracted several investors due to the rising demand for overseas education among the Chinese students. According to IBISWorld Report (2017), the major domestic consulting firms in China are New Oriental, Hiall, and Bebeyond. New Oriental Education Technology New Oriental Education and Technology is one of the leading companies in the education consulting sectors. According to Yang (2015), New Oriental is the largest comprehensive educational consulting service provider in China. As described in Ft.com (2017), the company provides private educational services in China. The companys services are divided into seven segments. The segments include Primary and Secondary education, language training and test preparation, online education, pre-school education, content development and distribution, study tours and overseas education consulting services (Ft.com 2017). The company trains English and other foreign languages. It offers courses for test preparations for securing U.S. learning institutions admissions, admissions to the China schools and Commonwealth countries (Ft.com 2017). It also offers online education. The company applies the strategy of diversification. Its products are well diversified to capture a big market share. New Oriental also employs highly talented professionals in their field. The company has gained positive reputation and is currently the leading company in the sector. As reported by Ft.com market (2017), the companys revenue in 2016 was US$ 1.8 billion with a net income of US $ 274.46 million. Figure 3: Source: https://markets.ft.com/data/equities/tearsheet/financials?s=EDU:NYQ Hiall Group Ltd The second largest company after New Oriental is HiAll Group Ltd. The company offers a wide range of services and has a broad range of clientele. Its main business segment is employer branding consultancy services (Bloomberg 2017). The company provides analysis of big data, media operations, and mobile internet platforms, and integrated marketing communication services in the Peoples Republic of China for foreign and local companies to recruit and provide training to fresh graduates and job seekers (Bloomberg 2017). The company also offers educational consulting services for people seeking to study overseas. Its offices are located in the wealthy cities of China such as Shanghai, Chengdu, and Shenzhen (Bloomberg 2017). Bebeyond Training Centre Bebeyond is the other competitor in the market. The company is relatively small and has not expanded its services in the market. The company offers training services to students who want to join overseas institutions and local institutions. Bebeyond Training Centre usually conducts graduate workshops to educate fresh graduates seeking overseas education. It is aimed at helping students secure admissions overseas and provides personal development training services (Bebeyond 2017). The company does not offer many threats to incoming investors. Key Success Factors The key success factors in this particular sector as identified by IBISWorld (2017) include having a high profile in the market. When a company has a high profile, it is likely to attract more clients. Another key factor is access to a highly skilled labor. It is essential to recruit highly competent employees because the sector is highly skill-intensive. The other factor is having well-developed internal processes. The employees should have the ability to ensure that there are necessary cost and time-management systems for easy monitoring of the processes. The last key success factor is the ability to quickly adapt to new technologies. Since technology is ever-changing, it is essential for companies to ensure up-to-date usage of technology. SWOT Analysis Positive Negative Internal Factors Strength The firm is highly diversified, offering a wide range of educational consulting services The company has highly trained professionals with experience in the field The company has established good relationship with clients in India It offers affordable services Weaknesses The company is not known to many in the Indian market. The company has not dealt with any foreign clients before This might include high cost of establishing an office in China There are currently no employees who can speak Chinese, hence, creating a possibility of language barrier in China External Factors Opportunities Increased disposable income in China will increase demand for overseas education Growing middle classes will create a wider market in China Increased interest in overseas education will increase demand for overseas education consulting services Government support will also boost the sector Threats There is pressure from large consulting firms such New Oriental. The growing use of agencies who offer the same services at lower prices poses a threat A possibility of increased government regulations is likely to emerge due to cases of fraud reported in the industry The Companys Entry Strategy The economic growth in Chinas Tier 2 cities makes them attractive to foreign investors (Hedley 2017). The cost of setting up a company in these cities is low. There is also an increased spending power of consumers due to the changing economic trends among the consumers. The increasing spending power increases the demand for foreign services (Hedley 2017). The Tier 2 cities in China are Tianjin, Wuhan, Chongqing, Nanjing, Chengdu, Qingdao, Suzhou, and Hangzhou (Hedley 2017). The company will include both Tier 2 and 3 cities in order to gain a first-mover advantage. Government regulation is another factor to consider since it impacts significantly on the costs of market entry. There has been a rising concern about the education consulting services firms in China which has caused the government to put stringent measures. Considering the language barrier that may arise because of few Chinese being able to speak English, a joint venture business model will be advantageous and is likely to be a low-risk strategy. One of the advantages of a joint venture is that the company will be able to use an existing sales network and customer base (Hedley 2017). Another advantage is that the company will be able to access the existing partners' resources. The setup cost and operations costs are also likely to be low. The hiring of employees will be much easier, and it will also have the advantage of representing the local community. It is, therefore, imperative for the company to look for a reputable company and negotiate wisely on the terms. Future Plans The company seeks to achieve a larger market share in the country. Starting with educational consulting services, it will also form other segments such as English training, education curriculum development, foreign language training, the establishment of vocational training, pre-school training and will partner with overseas learning institution to offer overseas curriculum in the Country. This is aimed at attracting large clientele base and increase revenue. Conclusion China is a potential market for educational consulting firms. It is imperative to note that the China education market is expected to grow rapidly in the coming as evidenced by the various industry reports discussed. There is currently, a challenge of English language in China which makes education consulting firms more viable. Although there are a number of firms currently operating in China, the market demand is still not met. List of References Atsmon, Y., and Magni, M. 2012. Mckinsey Quarterly: Management the Chinese consumer of 2020. [Online]. Available at: https://www.mckinsey.com/global-themes/asia-pacific/meet-the-chinese-consumer-of-2020 Bebeyond. 2017. Bebeyond [Online]. Available at: https://www.bebeyond.com/ Benji. 2017. The Chinese education market is projected to double to $450 billion by 2020 [Online]. 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