Mobile Phone and Samsung Electronics

Cl arnce Powell Liberty University MMGP Background Information BUSI520 Group 3 November 4, 2012 Samsung Galaxy S3 entranceway In this paper we shall explore The Traditional 4Ps which be, merchandise place, promotion and price while alike examining and understanding the new 4Ps on which we nourish today -people, processes, programs, and performance while determining which is to a greater extent effective for future business and long term success for the company. We will analyze Samsung Electronics and provide schooling regarding the companys background and its newest product The Samsung Galaxy S3.Galaxy S3 Description From caveman to modern man is a phrase in which we can use to describe our evolution of fluid technology. The initial purpose of mobile technology was to touch base with people while being on the go or having the ability to connect without a line. However, today modern technology purposes are to connect and facilitate our lives. Before, ph ones were kind of use d for fare risque, calculators, and time before, even less than those features. Now days we choose Internet, mobile banking, millions of games, task management, etc.Before features were just a line of numbers going a cross, which was considered your screen. Now, we have full-blown screens that you can just touch and it is considered a merelyton replacing the conventional methods for dialing. Today we have my version of first class smartphones, the Samsung Galaxy S3, ground upon vast reviews named the Samsung Galaxy S3 is named one of the hottest phones on the Android market. Based on what people must have and desire this phone has played its part in making completion step there game up.As, for its features The Samsung Galaxy S3 body is thin in shape and this is good especially since people want a phone they can put in there pocket and not worry about it pickings up space, as for its look it is sleek and a more comfortable grip if you have had a Samsung phone before then you kn ow that this is a plus. As for the display this phone has a 4. 8-inch screen, which is nasty if you are one who love this video chat on Skype or oovoo. Holding this phone in my hand you could actually see how the HD AMOLD screen actually enhanced clarity for the screen.It has a front tv photographic camera that is 1. 9 megapixels which is not the best however, it gets the job done while video chatting. As for the rear-facing camera it has an 8. 0-megapixel camera that is great. If you enjoy phone photography you are able to take 8 photo shots in one burst, which is withal nice. (http//www. samsung. com/us/mobile/cell-phones/SGH-I747MBBATT-features). Most people like its Pop-up Play, Touch Wiz, and Smart open up feature however the ability to charge wirelessly to me is the best feature ever. Reason why?We all shun the hassles of charging a phone so the idea of eliminating wires makes charging a phone feel like heaven. Whats also great is the S Beam technology, which allows users to transfer content by the backs of two phones. Samsung Electronics is pushing to cross oer Apple users to their product. Product & Firm History Unlike different electronic companies Samsung origins were not involving electronics but former(a) products. In 1938 the Samsungs founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China.Within a decade Samsung had flourmills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and shipbuilding throughout the 1970s. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90s), Radios, computer components and other electronics devices. The history of Samsung and mobile phones stretches back to over 10 years.In 1993 Samsung developed the lightest mobile phone of its era. The SCH-800 and it was for sale on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the twentieth century. To this date Samsung are dedicated to the 3G industries. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. (http//www. samsung-mobiles. net/history-of-samsung. tml) The Traditional 4Ps The product of the traditional 4Ps is the Samsung Galaxy S3. The price of the smartphone is $199 on SPRINT when buyd with a two-year contract and $549 when purchased the phone straight up. Promotions allow online discounts commercial adds online, television, radio, or word of mouth. Places would include Internet and in stores for targeted locations. The New 4Ps The new 4Ps of marketing are people, processes, programs, and performance. The people include people who are interested in smart phones.Pro cesses are their and its strong throw of research and the way they present their product for development. The programs would be apps, and games. The performance Samsung has made more than a one million million million in sales last year. Demographic and Economic Trends & the Samsung Galaxy S3 There has also been a betterment in numbers on purchases of non contract phones considering that contract phones have been could go up or hatful in prices depending on the company. Samsung is presenting itself in any category it can because this promotes success for the company.Being able to sell promise phones is a way to keep revenue flowing with in the company by producing cheaper products and higher bills along with cancelation fees. Because of the rise in non-contracted phones and the decrease in economic revenue. Samsung has branched out producing product for consumers however, producing higher priced product and but lower bills for the consumer. Our current economy has caused many c onsumers money to decline when it comes to terms of having money to fall out on things we want.Therefore causing people to resort to places such as craigslist, eBay, and other resources to get a lesser price. A lot of people are resorting to buying smart phones such as the Galaxy S3 receivable to the fact that it has the ability to be a phone, computer, personal assistant, bank etc. Therefore, causing people to resort their sociability when having face-to-face interactions. (Meuter, Ostrom, Roundtree, & Bitner,2000, p. 51). Technological Trends & the Samsung Galaxy S3Technology has been on an upward increase to produce product that are smaller in size however, larger in scale when it comes to its capabilities for facilitating our lives. Samsung Galaxy S3, provides apps that allow you to swipe a credit card and put that money in your bank if you are a business man, dramatic play on the lights and television in your house, even monitor security systems and providing wireless conne ctivity as a router if you like using you lap top on the go. Social and Cultural Factors We have all wanted the side by side(p) new thing what others call keeping up with the Jones.Cultural and social factors that drive a person to purchase a certain type of phone would include people, the individuality in a person, and the desire to have the newest phone that hit the market. Even more, Samsung values doing research for the development of its product and the medium that they are targeting so you can rest assure there are different medias in which we all were potentially control from to buy their products. References (http//www. samsung-mobiles. net/history-of-samsung. html) (http//www. samsung. com/us/mobile/cell-phones/SGH-I747MBBATT-features) (Meuter, Ostrom, Roundtree, & Bitner,2000, p. 51).