Letter of Transmittal Essay Example for Free

Letter of Transmittal EssayAs per the request you made, I am writing this notify to point out problem areas that Pinkberry will have to carefully consider as it attempts to expand its comportment internationally, and particularly into the Kuwaiti market. For five years now, Pinkberry has established a solid reputation as the finest purveyor of frozen yogurts in the US, rising to gain the market leadership position in this category. This has largely been made manageable through our unique product offering, which makes use of the highest quality, true(a), non-fat milk. With our success in the US market, time is ripe for the troupe to expand internationally and capture the global market by leveraging on this strength, which is also the solution of the companys competitive advantage. One of the prime investment destinations that we have identified is Kuwait. With a real GDP growth rate of 8. 5% in 2008, a relatively open economy, high range of growth in the services sector dri ven by a boon in anoint prices in recent times, opportunities for growth in this market abound for Pinkberry.Additionally, US products enjoy very cordial attitudes in the country, with the two countries having pre-existing trade relationships where the US is Kuwaits largest import partner bill for about 13% % of all its imports. Notwithstanding these factors, Pinkberrys entry and subsequent success in the Kuwaiti market is likely to be tempered with various challenges. These include cultural differences between the Kuwaiti and US markets, political-legal forces, and the unavailability of local sources of raw materials.By going through this authorship, I believe that you will pretend an exhaustive appreciation of these factors, which will enable us come up with strategies that will help us effectively conquer the Kuwaiti market. I remain greatly thankful for the opportunity to prepare this report and will remain freely available for any clarifications arising. Yours faithfully, Business Development Manager, Pinkberry.